- Bank’s Citadele strategy is based on a sound, profiting and influential business model in three main business segments:
- Retail services;
- Corporate services;
- Private capital management.
- With regard to product development, Citadele focuses on “niche” products, meanwhile reducing activity in “universal” product group.
- Develops the range of electronic products to the maximum extent, thus creating an opportunity for our clients to receive remote services.
- Bank Citadele is an attractive partner for corporate, business and private capital clients because the bank, in comparison with its competitors, has outstanding and experienced employees who work with private capital clients.
Bank Citadele cooperates with American Express® and it remains the only cooperation partner of American Express® in Latvia and Lithuania which is entitled to issue American Express credit cards.
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